Inimitable in her aesthetic, unquestionable in her talent, Zoë Irwin is often noted as one of the most original and inspiring hairdressers in the industry today. She is known for her soft, feminine yet undeniably cool hair that sets her apart.


As an established creative director and session stylist, she has worked with many of the world’s top brands, magazines and hairdressing businesses. She also has an enviable celebrity client list, men and women that rely on her deep understanding of trend and heritage to give them something utterly unique and signature.

Her work is a unique blend of traditional technique, honed over her remarkable 30-year career, and new concepts developed from her continual studies of emerging trends in hair and fashion. Her style is soft yet edgy and in-tune with the mood of the season, allowing her to create unique editorial work, yet easily translatable for her clients.

As an educator, Zoe is known for her inspiring lectures and demonstrations. Her methods are relatable, tangible and motivational, starting with an innate understanding of her art in which she builds stories around hair, adding trend, fashion and historical context to her work. Her special approach to hairdressing was recognised by the industry in 2012 when she was awarded the prestigious Most Wanted Hair Icon award by Creative Head magazine.

2011 – Present: GHD Creative Brand Ambassador
2009 – 2010: Ambassador for Proctor and Gamble
2005 – 2008: Ambassador for Kerastase, L’Oréal